Modular flower stands and their shop-in-shop concept are unique approaches to selling flowers and other botanical products. This concept suits shopping centers, department stores, and outdoor sales areas. Modular flower stands are a changeable, prominent retail space, visually distinct from the surrounding environment. These stands consist of modular components that can be quickly and easily assembled and disassembled depending on the size of the space.
Modular flower stands and their benefits
The concept of modular flower stands in a shop-in-shop offers various benefits for both the customer and the point of sale. As flower sales grow, they become an important product in the garden segment. ColorwoodLatvia, in cooperation with the Norwegian company Smart Supply, has developed a great solution that has been implemented in more than 1000 outlets in 2 years.
Modular flower stands can bring at least seven benefits to supermarket chains:
- Increase in sales and store profit by up to 200%;
- A single, eye-catching design in line with the floral design;
- Space saving – flowers can be arranged on several floors;
- Faster flower turnover, enabling customers to buy fresh flowers;
- Easily movable and modular stand for shop staff;
- Sustainable products, made from renewable materials;
- Adjustable stand size depending on the shop area.
ColorwoodLatvia’s experience in the Norwegian market has been surprisingly successful. Several supermarkets saw sales increase by 200% or more. One of the main reasons for the increase is the attractive design and orderliness, which encourages buying.
The increase in sales that modular flower stands bring is only one of the benefits. ColorwoodLatvia has received additional feedback on the ease of use for store staff – they can be moved much more easily and quickly if a store rearrangement is needed.
ColorwoodLatvia flower stand for supermarket
ColorwoodLatvia modular flower stands are made of simple, minimally treated wood. The stand modules are easy to repair and can be renewed if necessary. Also, the flower stands can be disposed of like any other timber at the end of their service life.
The modular wooden flower stands consist of more than 20 elements. The base of the stand is constructed of rolling ladder-type step modules fitted with wooden back and side walls. ColorwoodLatvia also offers an island model.
The concept includes LED lighting, price sign holders, poster frames, and steel trays. Wooden flower stands can be complemented by separately movable triangular stands with buckets for cut flowers, as well as wooden boxes on wheels.
Flower stands are both functional and attractive. Flower sellers can use the stands to display various products, from fresh flowers and plants to flower arrangements, vases, and other accessories.
ColorwoodLatvia modular flower stands – a sales boosting solution
The fast pace of the world, the mobility of people, and the concentration of trade in certain areas – shopping centers – is a logical evolutionary process. We do not know where it will go from here, but we can be sure that there will be no rapid changes in the coming years. And that shopping centers will maintain their influence. So there will be a fight for space in these centers, and a fight between these centers, for every customer.
For this reason, shopping centers are “growing up” with additional services, such as beauty and catering services. Also, more and more services are coming up, offering their services and products.
It is also convenient for shoppers to buy flowers, flower arrangements, and various houseplants for everyday shopping. It has also been observed that flowers tend to be fresher when they are in dynamic circulation, as they are bought more quickly. So, if the logistics are working well, the supermarket is the most likely place where flowers will be fresh. And customers will buy them repeatedly and become loyal to that particular store.
By working with ColorwoodLatvia, a manufacturer of wooden stands, your company will be able to increase the sales. Sales of flowers in the supermarket chain by attracting new customers. And strengthen the loyalty of existing customers.
ColorwoodLatvia is part of the SprintLab group, an alliance of companies based on marketing expertise. This is why ColorwoodLatvia’s customers receive both the manufacturer’s price and the quality of products based on marketing knowledge. Which helps to sell and increase the brand value of the products at retail.
Hopefully this article was useful and gave you an extra insight into the modular flower stands shop-in-shop concept from ColorwoodLatvia!